Howard & Sons Farms | Starting a Nursery from Scratch with Keith Crouse

Have you ever thought about starting your own nursery but weren’t sure where to begin? In this episode of The Plant Movement Podcast, host Willie Rodriguez talks with Keith Crouse, a 23-year-old firefighter from the Keys who decided to take the leap and start a nursery in Homestead, FL.

Keith didn’t grow up with a nursery, he built one from the ground up on his days off. From buying the wrong materials, struggling with irrigation, and even laying down the wrong cloth in his greenhouse, Keith has learned through trial and error what it really takes to get started. His mentality? Fail faster, learn quicker, and keep moving forward.

In this episode, you’ll hear:
🌱 How Keith spotted a gap in the market and turned it into an opportunity.
🌱 Why failing early is part of the process when launching a nursery.
🌱 The importance of finding your niche and mastering it.
🌱 How to build trust and relationships that last longer than a paycheck.
🌱 The role of faith, family, and perseverance when things get tough.

Whether you’re dreaming of starting your own nursery or already growing and looking for encouragement, Keith’s story will show you that you don’t need to have it all figured out—you just need to start.

Tune in, get inspired, and take that first step toward building your own nursery.

Howard and Son Farms

Call: (305) 878-1902
Email: howardnsonfarms@gmail.com
Follow IG: https://www.instagram.com/howardnsonfarms


The Plant Movement Podcast

Email: eddie@theplantmovementnetwork.com & willie@theplantmovementnetwork.com
Call: (305) 216-5320
Web: https://www.theplantmovement.com
Follow Us: IG: https://www.instagram.com/theplantmovementpodcast


A's Ornamental Nursery

WE GROW | WE SOURCE | WE DELIVER
Call: (305) 216-5320
Web: https://www.asornamental.com
Follow Us: IG: https://www.instagram.com/asornamentalnursery

The Nursery Growers

Call: 786-522-4942
Email: info@thenurserygrowers.com
IG: www.instagram.com/thenurserygrowers
web: www.thenurserygrowers.com

Plant Logistics Co.

(Delivering Landscape Plant Material Throughout the State of Florida)
Call: (305) 912-3098
Web: https://www.plantlogisticsco.com
Follow Us: IG: https://www.instagram.com/plantlogistics





Directed and Produced by Eddie EVDNT Gonzalez 





Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this podcast/youtube video.